The Moonlight Bait Company
An Illustrated Collector's Guide & History, Including the Silver Creek Novelty Works

Gregory L. Swartz

BOOK DETAILS

Softcover • 8.5" x 11" * Color Throughout * 256 Pages

ABOUT THE BOOK

In this comprehensive work, author Gregory L. Swartz details the history of the Moonlight Bait Company of Paw Paw, Michigan, from its humble beginnings as a midnight fishing club among friends in 1907 to a nascent tackle company to its rise as one of the more prominent bait manufacturers in the country. The book covers many previously unknown details about Moonlight history, and then delves into all of the models of the lures the company sold, from the original Floating Bait No. 1 to the iconic Pikaroon to the massive uncatalogued Giant Little Wonder. In addition, the book details Moonlight's acquisition of the Silver Creek Novelty Company, Hastings Sporting Goods Works, and the Comstock Chunk. It also outlines the mysterious Transition Period between Moonlight and the Paw Paw Bait Company, its successor. One of the most detailed works on any tackle company yet published, this book will remain a definitive work on the subject for many years to come.

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