Deconstructing Old Ads (Volume 2)
Lessons on the History of Fishing & Tackle Gleaned from Vintage Advertisements
William T. Sonnett
8.5" x 11" Softcover • 120 Total Pages • Full Color Pages Throughout • Indexed
ABOUT THE BOOK
From "Wild Bill" Sonnett comes the second volume in the acclaimed series Deconstructing Old Ads: Lessons on the History of Fishing & Tackle Gleaned from Old Advertisements. Bill takes another 60 classic ads and illuminates for us exactly what we can learn from them. So much information on so much tackle, most of it never before covered in print! A must for anyone interested in the history of lures, reels, rods, and tackle.
Includes chapters on P&K Bright Eyes, Al Foss Shimmy Wiggler, The Bronson Reel-O-Mine, Pflueger Nobbys, Bill Plummer, the Lucky Bunny, the Bonafide Aluminum Minnow, A&I Glowbody, Conrad's Surprise Box, Helga Devil, the Kalamazoo String Minnow, the Decker v. Jamison Contest of 1910, Shakespeare Wood Revolution, Eppinger Dardevle, Dill's Duck, Dying Flutter, Bristol Hex Rod, the Wm. Stuart Eclipse Minnow, True Temper Professional Rods, Pflueger Luminous Tandem Spinners, early South Bend Minnows, Kazoo Porkrind Hook, Markham's Ball Bait, Hanson's Irresistible, Heddon Meadow Mouse, Heddon's First Ice Decoys, the Ideal Minnow, the Paw Paw Pike Caster, the Waltco Nyolite, Jacob Mick and Harkauf Minnow, the Heddon Slick Trick Spoon, the Wiggle King, the Heddon Lucky 13, Ashaway Slipcase, the Wise Sportsman Jim Dandy, the South Bend Woodpecker, the Heddon 400 Ducktail Surface Minnow, the Shannon Twin Spinner, the Northwestern School of Taxidermy, the Recreation Outdoor Library, Walter Willman and the Heddon P-41, Plastic Spool Pflueger Reels, Heddon River Runt Spooks, the Millsite Rattlebug, the Heddon Artistic Minnow, Fred Arbogast Spin-Tail Kicker, and the Electric Luminous Submarine Bait.