Deconstructing Old Ads (Volume I)
Lessons on the History of Fishing & Tackle Gleaned from Vintage Advertisements
William T. Sonnett
BOOK DETAILS8.5" x 11" Softcover • 120 Total Pages • Full Color Pages Throughout • Indexed
ABOUT THE BOOKPull up a seat because class in session. The subject is fishing and tackle history, and your guide will be William T. Sonnett, noted collector, writer, and vintage tackle angler. In Deconstructing Old Ads, Volume I – taken from the weekly column he wrote on the Fishing for History Blog from 2009 to 2013 – Sonnett will walk you through the history of tackle advertising, and along the way illustrate just what exactly collectors, historians, and fishermen alike can learn from them. Covering a span of over a century, Sonnett deconstructs 75 classic tackle advertisements for everything from Heddon and Shakespeare's first ads to the Mitchell and Ambassadeur Reels. Along the way, you'll learn a lot about tackle, collecting, and fishing with vintage tackle. Expanded and revised from the original columns, you won't find many books with this much to teach you about fishing tackle and history. Tackle companies, advertisements, and personalities covered in this book include: Airex, Al Foss, ABU Garcia, Fred Arbogast, Ray Bergman, Bleeder Bait Co., Bache Brown, Benjamin F. Burgess, Champion Products Co., C.A. Clark, J.F. Clark, Cotton Cordell, Coleman Lamp Co., Creek Chub Bait Company, Croaker Bass Bait, Dalton Special, Byron Dalrymple, Dazzler Bass Fly, Dickson-Clawson, Clyde Drury, Lou J. Eppinger, Eric Fare, Jim Frazier, Fritz Friebel, Paul and Wallace Gallagher, Ben Gallinger, James Heddon, Charles Heddon, Carl Heinzerling, Helin Flatfish, A.L. Hobbs, Holzapfel Mushroom Bait, Holzwarth Minnow, William J. Jamison, Jensen Froglegs, Jiffy Ice Auger, Johnson Silver Minnow, Welcome Jones, Paul Junod, Herb Larsh, Robert Page Lincoln, Live Lure Co., Luxor Reel, L&S Bassmaster, Walter Marhoff, Clarence E. Markham, A.J. McClane, Millsite Daily Double, Mitchell #300, Moonlight Fish Nipple, Nifty Minne, Ocean City Manufacturing, Old-Time Nipple Dipper, Payson's Automatic Hook Co., George Perry, Pflueger, Prescott Spinner Co., Ernst Radke, Thomas Rawson, Repp's Sporting Goods, Jay Rhodes, Jim Schottenham, Scum Frog, Charles Schaffer, Shakespeare, Mack Shreve, Shur-Luk Manufacturing Co., South Bend Bait Co., George Walker Spear, William Stanley, Charles Staph, Superior Door Catch Co., A.F. Sydenstricker, Lloyd J. Tooley, True Temper Corp., O.C. Tuttle, UMCO, Hank Werner, Whirlaway, William Mills & Son, F.C. Woods, Worden
For the Table of Contents to this book, Click Here.
The Whitefish Press